home |about |contact  
 


Subscribe to the
Google Gazette!

Keep informed on the
latest Google news,
articles, tools and
resources

  First Name
  Email Address

 

"Google Cash Shows You Step by Step How, in Your Spare Time & Without a Website, You Can Earn Thousands Every Month with Google AdWords & These Innovative Concepts."
 

Commissions Earned in August 2003 now online!

Read my review and enjoy an insider's view of the results you can achieve by putting Google Cash's techniques into action!

 

Grab your copy now!

 


 Google News | Google Optimization  | Google Tools

Improve Your Rankings and Adwords Click Thrus


News | Discussion | Straight from Google | Interviews

 

Sometimes the quickest way to learn the latest Google tips and optimization techniques is to browse through the discussion lists.  

Every now and then (usually once a week) I browse through some of my favorite forums and pick topics that look pretty interesting and could possibly help you improve your site or build a new one.



hidden links, spam? - April 3, 2003

I am doing work for a client of mine on his website to rate highly for the search related to "ann arbor realtor" (or real estate, etc.) I should clarify that I do mostly computer help and repair, not SEO/webpage building.

While searching the sites that are already ranking highly, I found one I thought was interesting:
http://www.google.com/search?source...ilbert%2Ecom%2F

This was a backwards link search of the 3rd rnaking site for the above search term. The site that comes up with all these backwards links, seems to be hiding the urls - they don't appear on the visual page, but if you look in the code, they are there.

I'm assuming this is a very bad thing in Google's eyes? If so, is it bad for the site those links link to or the site hosting those links?

Google and H1 Tags - April 3, 2003

Does google allow the use of reformatting this tag with stylesheets to make a word more important in your page but show it as a normal word, and is there any way of stopping it from leaving the two line breaks so you can include the word in the middle of a sentence?

 

Hidden links in plain site? - March 24, 2003

On my directory some of the clients want me to track their visits from my site for them. Of course, they also want the benefit of the link with the search engines. I'm thinking I can put two links to the exact same page from my page. The one (very obvious to the viewer) link would be a trackable js type thingy that passes on no pr. Additionally, there would be a standard html link in the content of the page but this link would be hidden (made to look like regular text) in order to keep people from clicking on it.


I doubt anyone would report this but if it happened would it stand up to human review?


 

Google referrals down due to war - March 24, 2003

I am noticing a huge decrease in Google referrals since the start of the war coverage. (Also other referrals seem to be similarly affected.) Are any other of you with non-news sites seeing this?

 

A PR8 site selling pagerank? - March 24, 2003

Looking at the FoxNews website, I noticed peculiar looking links on the front page under the "advertising links."

Many of these are direct links to business sites.

One can look at them two ways. Fox is selling Page Rank or they are, in fact, just selling small text link ads.

My gut tells me more is going on here than just selling text ads. For one thing, there's one link there that says - "Buy This Link"

The wording on that raises eyebrows.

 

Link Text: Developing a Strategy that Works
March 17, 2003

There seems to be a recent surge in importance of link text. I'm somewhat curious if there is a large difference in weight between links that are on my site vs. links that are from other sites.

For example, if own Big Red Tires, then most people are going to link to me with the link text of "Big Red Tires". But did you realize Big Red is the largest seller of "Designer Wheels" and "Gold Valve Stems" in the World?

Chances are I won't be able to easily convince other websites to use link text other than "Big Red Tires". It seems my only choice will be to use my own (internal) links. I expect the best way to do this is to build a navigational footer with the important terms and add it to every page. ...

 

Googlebot: Deepbot and Freshbot FAQ and Information -

FAQ and general information regarding Google and it's
spiders
 

Adwords Click Wars Heating Up -

I'm currently working in a country in the Med. where the
business world is a little strange. After speaking to
some potential clients who all advertise on Google, I
found out that nearly all of them spend at least one hour in the morning clicking on their competitors adwords so their competitors will pay for each click! I understand that some of these folks are paying $8 per click! Is there some system in place by Google to prevent such abuse?!



Moving AdWords to the Premium Spot -

Previous WebmasterWorld threads have reported a consensus that the circumstances that need to come together for an Adword to be automatically "sent north" to the premium spot are a combination of CTR, bid amount, and keyword impression volume. Googleguy said going north was controlled by a automatic algorithm, not human decision. I wanted to know what I had to do to get my Adwords up there, so I experimented. Here's what I found:

 

Google Ditches IMG Alt Text
-
Jan 31, 2003

During January, the Fresh listings weren't matching words in alt text or showing them in snippets, unless they were in a link. Since the update, it seems to be the same for the main listings.

IMG alt text has been used for stuffing hidden text for as long as I can remember. Still, it's a shame to loose this key element of allowing robot accessibility for image heavy pages, just as business and even government bodies are starting to take Web accessibility seriously.

 

Why buy Google ads?
-
Jan 31, 2003

I notice everyone says buy ads on Google. I truly don't get it. My eyes automatically go to the first entry in the regular list - i don't even see any of the paid ads. Why? Because my mind knows where the ads are and i don't care to see them.

Since some of the user testing i have done shows this, why would i want to waste my advertising budget on something people overlook?

 

Minimum  Adwords bid dropped.
- Jan 22, 2003

We have been trying for a year to get Google to drop the minimum bid on our main search term for the USA from 43¢ to something more reasonable. After many e-mails pointing out that this was an unreasonable amount for this term given it's search frequency and the comparable bids at Overture they always sent a nice e-mail back that "thank you for your interest but no...".

Two days ago I checked and lo and behold the minimum bid has been removed completely.

Many thanks Google. In the first day we had 4 times more click-thrus then before.

Has anyone else noticed other terms that have been reduced or was it only this one?

 

Is There An Ongoing Effort To Discredit Google?
-Jan 17, 2003

The reason I ask is because of all the negative posts all over in many online forums. I want to open this up for discussion. I want to know the why. I want to know all the reasons for this.

Please feel free to post any reasons you can think of. There will be zero editing of any posts. As you know, I don't edit many things anyway so post away!

I just want to know why the biggest search engine who visitors flock to daily is getting bashed right and left by many SEO's and many others who are simply falling on the bandwagon.

The many articles floating around right now also support this bashing.

 

Keyword lists at bottom of page? - Jan 13, 2003

In an effort to push up through the SERPs I made a list of the key words I would like users to find us using, and placed them at the bottom of my page. Not hidden, black bold font on a light blue cell background.

The results were really quite good, although it looks a bit ugly. We moved up on all the phrases that I listed.

Does Google allow this or will I eventually be penalized?

 

Site Under Construction - Serp #1 - PR6
-
Jan 13, 2003

For a competitive shopping search term that comes up with 1,200,000 results on Google, the #1 listing is a page that says "This site under construction....".

It has a PR6 and 6 back links, one of which is the Google directory and 2 from DMOZ.

Can someone shed some light on this?
 

Why is Yahoo suddenly doing better than Google?  - Jan 10, 2003

Since I started last July, Google has consistently brought in more traffic than Yahoo. Generally from 2:1 to 3:2 more.

I started noticing a month or two ago that Yahoo was doing better in the mornings but that Google was back ahead by noon.

 

Google premium listings dancing
the fine line
  - Jan 10, 2003

I'm increasingly feeling that people will mistake paid listings for real listings. The disclaimer that they are sponsored is way over on the right where people rarely look, especially when they have been trained to look at the results on the left!

 

Searchking sells answers  - Jan 08, 2003

I just noticed, that SearcKing has received an answer from Google and now there are selling password to see the documents for $20 each. Are they crazy? What do you think about that?


 

Title on EVERY page? Google. - Jan 08, 2003

I have many different pages on my site, is it more beneficial to have the site title the same on every page or different on every page. EG if different I can use different keywords for that particular page but I do not know if this is a good or bad thing. any pointers?

 

Google Toolbar Security Issue - Jan 08, 2003

am I imagining things or can I actually cause your toolbar PR display to turn off by adding this to a webpage?



The Google School of Ad copy - Jan 07, 2003

You have 3 lines of 25/35/35 characters to make an ad that creates min. 1% CTR - on the right side of the page, which is the last part of the page to be looked at according to eye tracking reports...This is an exceptional opportunity to learn how to write a killer Ad

 

Google - Becoming The Graveyard For Small Sites?  - Jan 02, 2003

After this latest Dec update I have looked at about 5 or 6 key searches and in every case I have to slog down to at least #50 or 60 before the first of the stand-alone operator sites start to show. Everything above that is totally dominated by the global and national directory type sites.


Negative words not working? - Jan 02, 2003

I'm going through the adwords learning curve right now and I was horrified to discover that despite my careful negative word list, Google was still showing my ads when they are used! I must be doing something wrong.


Google IPO - 1st Quarter 03 - Jan 01, 2003

The search site Google is queued up for a first-quarter IPO off of surprisingly virile numbers--some $300 million in 2002 sales, $100 million in profit.


Expiring penalties - Dec 31, 2003

...recently we penalized some domains that participated in a certain link exchange program that used hidden links with keywords stuffed in those tiny little images...I just wanted to let those site owners know that those penalties are set to expire, and most of those domains will be coming back...

 

Do you know of a Google tool or resource
 that should be on this site?

Drop me a line.

 
   
  home | about | contact |  

gooGuide is not endorsed or affiliated with Google, Inc. or Google.com