Reader Reaction to Google Tips
-June 19, 2003

No topic in this column gets as much reaction as
Google. A number of readers passed on some useful tips
after my recent column on the pitfalls of quoting the
number of hits a term gets on Google.



What's it Going to Take to Beat Google?
-June 19, 2003

So what's it going to take to beat Google? Here's a
look at some of the critical factors search engines
need to address to be successful in today's
environment.



The Web, According to Google
-June 19, 2003

It's becoming the dominant way to search the Net, and
that worries critics who see problems with its privacy
practices and ranking methods



Re-Inclusion of a Banned Site in Google
-June 19, 2003

My webmaster created my website in 2001 and used many techniques to achieve top 10 listings in search
engines such as Altavista, Yahoo and Google. My site
was banned by Google recently. I am not sure for what
reason, but what must I do next to get back into
Google ?

 

Google Tops WIRED Magazine Ranking of Companies Reshaping the Global Economy
-June 19, 2003

Google, the leading search engine, tops the "Wired
40," WIRED magazine's ranking of companies reshaping
the global economy.



To Google, and Other Internet Neologisms
-June 19, 2003

Google's lawyers don't like it, but the search
engine's name has become a generonym, a brand name
that people use as a generic word for searching. The
word Google itself is a neologism, a variation on the
huge number, a googol.



Targeting Technology Should Boost Online Ads
-June 19, 2003

...online advertising is starting to grow up and
become much more sophisticated. It's now possible for
advertisers at some news sites to target their
messages finely -- say, serving up an ad only to
women. That's not possible in any traditional media...

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