Google:
Keywords in link texts
As you might
know by now, we conducted a huge search engine
ranking study examining 103,260 top 10 web pages on
Google, AltaVista, iWon/Inktomi, AllTheWeb, Teoma
and Wisenut.
We discovered
that 23.38% of the #1 web pages on Google result
pages used the queried keyword in <A> link texts.
For example,
if the keyword is "software", the following <A> link
text contains the keyword once:
<A HREF="http://www.domain.com/anywhere.com">Software</A>
Nearly one
out of four web pages is a very high number so it
looks like Google ranks web pages higher if they
contain keywords in their <A> link texts.
Almost as
interesting is the question whether the keyword
should be used in same site link texts or in link
texts of outbound links. In other words, which of
the following two links should you use if your
keyword is "software"?
a) <A HREF="http://www.not-my-domain.com">Software</A>
b) <A HREF="link-belongs-to-my-site.htm">Software</A>
What do you
think? Guess now before you continue. :-)
In our search
engine ranking study, we discovered that twice as
many #1 web pages on Google used the queried keyword
in same site link texts (option "b" in our example
above).
Source:
Search Engine
Ranking Study
If you want
to know what other factors are taken into account by
Google, AltaVista, AllTheWeb and others, read the
full search engine ranking study:
http://www.Axandra.com/search-engine-studies/index.htm
Copyright by Axandra.com.
Internet marketing
and search engine ranking software.
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