Techniques to make
Google's head spin.
Getting a good rank at
Google can be relatively simple, even with a
contested keyphrase. Implement these
techniques, and you will experience the rush
that only massive traffic to your site can
bring.
...A word of caution, first:
make sure your site is ready. No errors, no
link-rot, and make sure all your metatags are
correct.
1. Get listed in
DMOZ first.
Google uses their database for their
categorical results, and also uses the DMOZ
description in the results it returns to
searchers. If your site is successfully listed
in DMOZ, it's an automatic bonus.
2. Advertise with
Google adwords. Google will not
penalize you for your unwillingness to spend a
little money. But if you don't spend a little,
you are failing to receive more impressions,
click-thru's and general traffic. I've paid
for Google traffic before, and not only was it
almost instantaneous, but the keywords for
which I paid at Google soon began sending me
traffic even after I'd spent my advertising
budget. I highly recommend their CPC (cost per
click) program, located at:
https://adwords.google.com/select/main.
Even 10 dollars at Google's Ad program will
boost your site's rankings for the keyword ads
which you purchase, long after you've spent
the money. Inexplicable, but it works.
3. Title your pages
correctly - with your keyphrase(s). A
page with a title that is too long, or a page
with a title which is unrelated to the page's
content is a sin at Google. There are few
things more important to boosting any page's
Google rank than a concise title, combined
with this powerful technique: Keep the title
short. Less than four or five words, if
possible, and related to your page content.
Then, by flattery or violence, (just kidding)
get links back to that page with the title in
the link text, preferably from pages with a
high Google Page Rank. The shorter the page
title, the more focused and relevant Google
will consider that page to be, and the easier
to get people to link to your page with your
keywords in the link.
Example: Here is
a site currently ranked well at Google for
the phrase
"site consultant". The page has a
relatively short title. Combined with some
inbound text links to the site containing the
term "site
consultant", that site is at or near the
top of Google for that phrase. You can do it,
too!
4. Repeated
submission doesn't work. What
the...?! But, I thought multiple submissions
daily were good! No. Direct submission of your
site's URL to Google results in neither a
direct penalty nor a boost to your ranking.
You only need to submit your main URL to
Google one time, and it's typically indexed
within a few days. That means that every week
from now on, when you would normally be
faithfully submitting your site to Google,
kick yourself instead for having wasted time.
Or, better yet, in the future, just submit a
page from a different site which links to your
content. Let's call your site "A." What you'll
do instead is submit a page from a different
site, site "B," which just so happens to
contain a link to your site, site A. That way,
the Google spider will think it discovered
site A on its own, which will result in a
boost to site A.
5. Don't use lots of
small font on your pages. That's
considered spam. In theory, you could use H1
tags or size 5 font on all your text and
receive a boost for all the words in that
size, but that would be impractical because of
your surfers, who might actually want to read
what you wrote on your page in the first
place. There is at least one Cascading Style
Sheet trick to get around that problem, but
I'm betting that if you and I can figure that
trick out, so can the Google engineers - and
why risk it? Use a large H1 heading at the top
of your page containing your keyphrase. Then
just use size 2 or 3 font for the page text,
and you'll be fine.
6. Invisible
keywords on your page are baaaaad.
i.e., myriad white words on a white
background, on the bottom of your page. Spam
again. It's easy for the Google spider to pick
up, and yes, they will tomahawk your ranking
for doing it. Instead, write relevant
keywords, high in your page text, and make
your most important keywords come out first in
the Title tags of your HTML page. Your overall
best shot at getting good rankings for your
site: Useful content. It's like the old saying
you heard in school: "If you spent as much
time studying as you did cheating, you'd be in
the top of your class." (I'm sure you
never heard that directly, but I think you get
the point.)
The ultimate coup:
When your content is high-quality, you will
find people linking to your site without
having been asked, and that will catapult
you to the top of the search engines. If your
website provides reliable information,
services, or products, it will be as
successful as any offline venture.
Copyright & Source:
MN
<< Back To
Optimization Articles >>
|
